Hi, I'm Diya — a UI/UX designer
About Me
My Process
Discovery
I start by understanding goals and gathering requirements — this helps me get clarity on the project scope.
Design Exploration
Through exploration and iteration, I develop a range of design options, then carefully select the three most effective layouts to move forward with.
Revisions
I believe in refining through thoughtful iterations and continue improving the design until it feels right — both for the user and for me.
Handoff & Support
Lastly, I'll send the design files and be available to answer any questions the team may have.
Skills
Storytelling
I use storytelling to make my designs more relatable — whether it's sharing my own journey or guiding users through thoughtful experiences.
UI/UX Design
I'm diving deep into user research and UX design — learning how to understand real user problems and turn them into simple, thoughtful digital experiences.
Branding
I enjoy creating brand guidelines that bring clarity and consistency to a brand's visual language — making sure everything feels aligned across platforms and touchpoints.
Work Experience
Swwift — Drone Hiring Platform
About Swwift
Swwift is an innovative drone hiring and rental platform that connects skilled drone pilots with individuals and companies seeking professional drone services for various job-based requirements. The platform streamlines the process of finding, hiring, and managing drone services.
Role & Impact
Leading the end-to-end UI/UX design for the platform, creating comprehensive user experiences that facilitate seamless connections between drone pilots and clients.
Designed 10+ high-fidelity desktop screens including the landing page, onboarding flow, job listings, and dashboard interfaces, ensuring intuitive navigation and clear information hierarchy.
Created low-fidelity wireframes, iterated on UI components, and developed clickable prototypes based on usability feedback to validate design decisions.
Conducted user interviews, defined user personas, and applied design thinking methodology to structure user flows and prioritize features based on real user needs.
Collaborating with a full-stack developer and the client team to align design goals with functionality, conducting weekly feedback sessions to ensure project success.
Developed a scalable design system with typography, color palette, iconography, and grid structure to maintain brand consistency across all touchpoints.
FoundrFlow — Design Intern
About FoundrFlow
FoundrFlow is a dynamic platform focused on empowering entrepreneurs and startups with innovative solutions. As their design intern, I contributed to strengthening their brand presence through strategic visual design.
Role & Impact
Designed over 25+ visual assets including social media posts, ID cards, and promotional banners using Canva, ensuring alignment with brand guidelines and marketing strategy.
Collaborated with the marketing team to create cohesive visual content that enhanced brand recognition and engagement across digital platforms.
Maintained consistency in visual identity while adapting designs for various formats and marketing campaigns.
LibraryMitra — UI/UX Design Intern
Problem Statement
In India, many self-study centers that cater to students preparing for competitive exams still rely on manual processes for operations. Students had to physically visit the center to book a seat, enroll, or pay their fees. Administrators recorded everything — from student details to fee status and seat availability — on paper, making the entire system slow, error-prone, and unscalable.
Objective
To design and develop a digital SaaS platform that simplifies and automates the self-study center experience for both students and admins. The platform should allow:
- Students to book seats online
- Admins to track student details, fee status, and seat occupancy
- Seamless document collection and onboarding
- A clean and usable experience optimized for larger desktop screens
My Role
As a UI/UX Design Intern for 4 months, I worked under the guidance of a senior designer and:
- Led the design of multiple desktop screens
- Participated in weekly reviews with developers
- Delivered complete user flows for both students and admin interfaces
- Contributed to brand identity development and interface polish
Design Process
1. Empathize & Research
Understood real-world issues faced by both students and self-study center owners through team discussions and informal feedback. Identified key user goals: quick booking, fee clarity, seat visibility, and smooth onboarding.
2. Define
Created user personas for both students and admins. Outlined primary journeys: a) Student seat booking flow b) Admin dashboard flow (view students, assign seats, track fee status).
3. Ideation & Inspiration
Sourced design references from modern SaaS platforms. Aligned UI with clarity, trust, and simplicity.
4. Wireframing
Sketched out low-fidelity wireframes to map out the complete journey. Ensured content hierarchy supported admin-heavy workflows.
5. High-Fidelity Design
Created polished UI screens using Figma. Designed 50+ desktop screens for onboarding, dashboard, and fee management. Typography used: Plus Jakarta Sans for its modern, clean readability. Incorporated visual hierarchy, accessibility principles, and clear CTAs.
6. Handoff & Collaboration
Shared finalized screens with the development team. Iterated on designs based on real-time feedback during implementation. Learned how to balance design feasibility with real-world tech constraints.
Outcome
The platform now enables:
- Students to register, upload documents, and book slots online
- Admins to digitally manage seats, track fees, and monitor availability without paperwork
- A faster, cleaner, and more reliable experience for both parties
Personal Projects
KINDsummit 2025 — Design System & UX
About KINDsummit
KINDsummit 2025 is a movement focused on Knowledge, Innovation, Nurturing, and Development. This summit is not just an event but a youth-led revolution to build India's next generation of leaders through diplomacy, innovation, storytelling, and policy.
My Role & Impact
Design system creation, layout structure, interaction flow, accessibility considerations, and creative direction. I was fully responsible for creating the design system and ensuring that the final website truly reflected the brand's mission.
Key Achievements
Built a scalable design system with consistent spacing, typography, and components
Created a modular layout for reusability and future scalability with modular layout for reusability and future scalability
Prioritized accessibility and readability, especially in content-heavy sections with accessibility and readability, especially in content-heavy sections
Ensured responsive behavior across screen sizes and breakpoints
Applied principles of visual hierarchy, contrast, and whitespace to guide user attention across visual hierarchy, contrast, and whitespace to guide user attention
FONTOBER
CHALLENGE
I created these posters as part of Fontober, a font-pairing challenge that pushed me to explore typography through visual storytelling. The goal wasn't just to design — I wanted to test my creative limits and see how I could communicate emotion, culture, and attitude using just fonts and layout.
It was a self-discovery experiment wrapped in design.
Interested in working together?
I'd love to hear about your project and explore how we can create something meaningful together.